Concept.
Your advertising message
A promotional item must be considered holistically: from the target group to the occasion and the brand image to the desired advertising message. The item must fit! Only then can it develop its full effect. We therefore support our customers in the professional planning of the use of promotional items and develop creative ideas and solutions together, tailored to requirements and needs.
Brainstorming.
We also have many years of experience in numerous projects with large and medium-sized customers from all sectors when it comes to the specific objectives of advertising measures, such as promoting the sale of a new product or creating motivational incentives for your sales staff. Our portfolio is extensive and ranges from the design of rewards campaigns, mailings and product promotions to merchandising stores, POS measures and on-pack advertising. Talk to us and let us know your requirements.
Briefing.
As a first step, we discuss the project requirements and general conditions in a non-binding briefing meeting. Here, we not only focus on the “hard” factors such as budget, print run, technical feasibility and delivery date, but also on crucial factors such as the desired advertising message, the advertising occasion and the target group. We always take the existing marketing strategy into account. The aim of the briefing is to obtain a clear idea as a basis for targeted research in order to find the right article in a second step and to effectively design the use of your advertising article.
Budget.
Whether you have a specific budget or a rough cost estimate, a large annual budget or an unscheduled advertising campaign, we ensure that our customers always receive the best promotional items at the best price and quality. Benefit from our high purchasing volume, which enables us to buy worldwide at top conditions and thus guarantee you the best price. Even for large order volumes, we do not require payment in advance, but can even offer pre-financing options by arrangement.
Marketing mix.
A promotional item must match the company, the corporate design (CD) and be integrated into the existing external image. It is important to us that you advertise successfully and we always make sure that the promotional item used fits in with your company’s marketing concept. A plastic carrier bag would be completely unsuitable as a trade fair giveaway for a company that has sustainability as one of its values. It should at least be a paper carrier bag or a cotton bag. Or why not a bag made of stone or cut grass?
Selection.
There are over 50,000 different articles that can be used as promotional items. It is not always easy to choose the right item. Nevertheless, it is extremely important to find the promotional item that suits the occasion, your company and the planned advertising message. If this is not the case, not only will the marketing budget not be used optimally but, in the worst case, negative publicity for the company will also result, e.g. due to the poor quality of the product. Factors that influence the selection of the items used include product quality, availability, costs and budget, circulation, target group, corporate design (e.g. color scheme), advertising message, and much more. We make our expertise available for every project – whether large or small – so that our customers always choose the right promotional item (to the store).
Presentation and mailing service.
From the idea, design and artwork to storage and timely dispatch, we not only take care of the selection and procurement of your promotional items, but also package your gifts individually according to your wishes and send them punctually by individual dispatch to your customers or to your employees in the home office! Sit back and relax – we’ll take care of it for you. Find out more about the topic here…
