Touchmore.®

Our Touchmore® hapticals are well thought out and successfully tried and tested as a sales aid, Contact gift, ad special, mailing booster and promotional item.

“Touchmore delivered a highly efficient and convincing solution. The success of the direct mailing clearly exceeded our expectations: 25 percent of recipients registered on our homepage.”

Arndt Papenfuß
Head of Marketing, Franz Kaldewei GmbH & Co KG

Cross-media marketing and haptic advertising media are the future of direct mailing.

What does a good haptic effect do for advertising materials? The haptic experience is an additional access to the consumer’s brain, which works largely via the emotional level. Haptic advertising media therefore go far beyond the attention-grabbing potential of purely visual advertising media. They generate emotions and therefore significantly higher response rates.

What is the effect of haptic advertising media?

It is an experience that every man and woman can relate to: What you have touched and tried out is remembered differently than anything you have seen. In this respect, haptic advertising media are an ideal way to stand out from all other advertising media. This works particularly well when there is also something surprising or humorous to discover. Both certainly apply to the Magic Flyer® from the touchmore® product range. Here, a small mechanical butterfly flies out of the letter when the advertising mail is unfolded. The great thing about it is that you can “wind up” the butterfly again, repackage it and surprise someone else with it. A direct mailing that not only combines surprise and humor, but is also passed on to good friends or work colleagues and is therefore remembered for a long time. The advertising effect is multiplied by haptic advertising media that combine so many effects.

What is cross-media marketing?

Cross-media marketing originally refers to the approach of advertising via different channels. This means, for example, coordinating advertising in print media with advertising on radio, television or the Internet. Our approach to cross-media marketing goes further and combines different advertising channels directly with each other. For example, we supply cards from which you can pull out a small SD chip. This is a haptic experience that “sticks”. The SD card can then be inserted directly into a device with an appropriate card reader. The advertising message then starts directly on the screen of the laptop or tablet. This is cross-media marketing with an upstream haptic effect. A captivating idea for a direct mailing that all customers will remember.

How a good haptic effect attracts attention.

Haptic advertising media from touchmore® encourage people to use them. faltwerk® and logoloop® become living picture shows in the hands of the user. These haptic advertising media are ideal advertising media for a direct mailing. We probably all know how well the haptic effect of the Rubik’s Cube® works from our own experience. The flixcard® transforms cell phones into mini cinemas, is picked up again and again and is stored carefully thanks to its outstanding quality. These are all characteristics of haptic advertising media that multiply the recognition potential. Anyone who repeatedly unwraps their flixcard® to place their cell phone on it will not forget the advertising positioned on it.

Prepare cross-media marketing with direct mailing.

Haptic advertising media from direct mailings can be perfectly reused in other advertising channels. Anyone who has held one of the touchmore® advertising media in their hand will immediately recognize it on a video. The positive emotions from the haptic experience are immediately transferred to the image information. Cross-media marketing thus benefits from the emotionality of using haptic advertising media.