WER GmbH is now Geiger!

WHO is now part of the Geiger family! “Awesome” is what our colleagues in the USA would say, although “lovely” would describe it better in London. Our team, we, are simply happy about the new opportunities, additional services, new products, international colleagues… and our customers are the biggest beneficiaries!

WHO is Geiger? Geiger is the largest privately owned and family-run promotional products distributor in the world. Headquartered in Lewiston, Maine, USA, the fifth generation family-owned company has additional offices in the US and Europe with over 600 employees, as well as more than 450 independent sales representatives. Geiger attaches great importance to sustainability and is extremely aware of its social responsibility as a global player.

You can find out more about the upcoming changes in the FAQs below. But we can already cut a long story short here:
The name and logo are changing, that’s it!

Alex Heinecke&Geiger

Shortly after signing the contract in June 2024: Alex Heinecke – Managing Director | Marc Strickrodt – Director Finance |Mirco Häßlich – Director Business Development | David Geiger – President | Rob Wozniak – CFO and Vicky Kinasz – Managing Director Geiger International

“We are becoming more international – even more efficient – and remain owner-managed.”



WHAT CHANGES CAN WE EXPECT ?

Yes.

Step by step, we are converting our communication to the Geiger design. All locations will have a uniform appearance.

Your contact persons will remain the same, although their e-mail addresses will change.

@wer-gmbh.de becomes @geiger.com

No.

Alex Heinecke continues to be responsible for the overall management of the company as Managing Director. Marc Strickrodt is responsible for commercial management as Director Finance and Managing Director Mirco Häßlich is responsible for M&A, supplier and partner support as Director Business Development.

We want to continue to improve in this area. Our customer service was, is and will remain customer and solution-oriented. Our aim remains to respond quickly and efficiently to inquiries and problems and to meet our customers with friendly, competent communication.

Oh yes, we now have access to a much broader portfolio of products and services. Our customers benefit from this.

Existing contracts and agreements remain valid.

No.

Yes .

We remain ambitiously committed to our sustainability goals and are working to further improve them. The acquisition provides us with additional resources to achieve our environmental goals together.

Except for our company name, nothing changes. Please change WER GmbH to Geiger GmbH in your master data.

Would you like to find out more about Geiger?